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>ChatGPT automatically includes the UTM parameter utm_source=chatgpt.com in referral URLs Doesn't this imply that they're paid via referral bonus?

• skybrian 1y ago
  They could, but not necessarily. I think what OpenAI is getting is cooperation - that is, their search engine isn’t blocked. No money needs to change hands.
  • a_bonobo 1y ago
    My guess is that once they're entrenched firmly enough, OpenAI will ask for money. First sell the free thing then once people rely on it enough, start charging.
    • bag_boy 1y ago
      And ecommerce brands will happily pay up if the conversion data is there.
• chiefalchemist 1y ago
  No, it does not. Lots of sites add utm_source, and sometimes other utm_* codes, so the receiving site is aware exactly where the traffic came from. Think of it as marketing for the sending site. It gets the attention of the receiving site.