How is ARM proliferation being slowed down? Amazon, Microsoft, Meta and Google are all designing their own ARM based server chips. Apple has been making money

How is ARM proliferation being slowed down? Amazon, Microsoft, Meta and Google are all designing their own ARM based server chips. Apple has been making money hand over fist designing ARM based hardware since 2010 with the A4. Amazon is saving billions using its own custom chips for both servers and specialized networking chips. But the fact is that Intel has to figure out something. Right now x86 may not be dead. But it is smelling funny. They are selling fewer desktops, servers and are non existent in mobile.