His target market is people who don't design or code their own sites, but are just looking to check off features (e.g. Need CMS, Must be SEO Friendly, Need e-sh

His target market is people who don't design or code their own sites, but are just looking to check off features (e.g. Need CMS, Must be SEO Friendly, Need e-shopping cart solution, etc.) Secondly, unlike a car without wheels, its very easy to get a site which isn't particularly SEO friendly. What does that even mean? Is it clean human readable URLS? Amazon doesn't have that but its SEO friendly. Does it refer to on page optimizations and inner link building? Maybe, but you can have a shopping cart/coupon site without the greedy linking structure that Google currently loves.