I think the effects are more indirect. For instance, GenAI can enable Google to serve summarized content (rather than just search results) that users find usefu

I think the effects are more indirect. For instance, GenAI can enable Google to serve summarized content (rather than just search results) that users find useful, which then cuts in to the margins of companies that manually generate that content. Those companies lose revenue, and lay off head count, inhibiting their ability to generate that custom content. So they start using GenAI instead. At no point did that company choose to pivot to GenAI to cut costs and reduce headcount. It's more reactive than that.