They had no cost usage alerts. So they even did not know that the thing was happening, just realized with the first bill. I think that is the essence of what

They had no cost usage alerts. So they even did not know that the thing was happening, just realized with the first bill. I think that is the essence of what is wrong with the cloud costs. Defaulting to possibility for everyone to scale rapidly while in reality 99% have quite predictable costs month over month.