It’s the same approach as always: Capture the reference data as close to the source as possible So any standard around RAG will be a place to attach the adserv

It’s the same approach as always: Capture the reference data as close to the source as possible So any standard around RAG will be a place to attach the adserver Any UI will catch the semantics in the metadata analysis in order to parallel construct in some sense the affinity graphs So there’s always leaky personal targeting data - with enough users you don’t even need to provide much data to fall into a targeted group