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> The results you see in OpenAI searches are not paid placements, but organic results. “They are not ads,” says Fry. “They are not sponsored.” We all know that
by m-hodges 2y ago
> The results you see in OpenAI searches are not paid placements, but organic results. “They are not ads,” says Fry. “They are not sponsored.”
We all know that won't be the case forever. But I'm also pessimistically interested in the modern SEO tactics of optimizing your product to appear in model outputs.
- kylehotchkiss 2y agoI imagine this more as you pay ChatGPT to feature your product or more likely, to silently add your product to somebodies cart
- nitwit005 2y agoI hadn't considered SEO-like tactics. I do expect some gen-AI companies to let people pay to insert ads or marketing, because it can be as simple as tweaking a prompt. Have your art generator insert Pepsi Co products whenever beverage terms are used.
- cco 2y agoGenerative Engine Optimization (GEO) is already running at full pace! To be honest, for marketers, I'm disappointed in the lack of creativity of the name.
- AndrewKemendo 2y agoIt’s the same approach as always: Capture the reference data as close to the source as possible So any standard around RAG will be a place to attach the adserver Any UI will catch the semantics in the metadata analysis in order to parallel construct in some sense the affinity graphs So there’s always leaky personal targeting data - with enough users you don’t even need to provide much data to fall into a targeted group
- nicce 2y agoMeta and Google are one of the most valuable companies while people say that they are immune to ads and cannot be influenced.