Shame, or its avoidance, is an incentive. When researchers become shameless cheats science suffers. The depressing conclusion is that we need to change the in

Shame, or its avoidance, is an incentive. When researchers become shameless cheats science suffers. The depressing conclusion is that we need to change the incentives to work in a world without shame. This may work to some extent, but the result will certainly be worse than a world in which most researchers try to do the right thing.