Yes, Jobs has been great for Apple, but all the focus on Jobs obscures the fact that he has worked with and been supported by a number of other competent people

Yes, Jobs has been great for Apple, but all the focus on Jobs obscures the fact that he has worked with and been supported by a number of other competent people within the company. Who's to say that much of Apple's success could have come about Without their help? I've seen a few articles profiling these people (Cook plus about 5 others), but that's it. Dr. Tantillo ('the marketing doctor') did a post back in July on his branding blog - http://blog.marketingdoctor.tv http://blog.marketingdoctor.tv - asserting that Apple and Jobs are two separate brands. Tantillo argues that Jobs should have a succession plan. I don't necessarily agree, but I do think he makes a good point about Jobs and Apple being two separate brands--Apple would be different without Jobs, but different is not always bad. http://blog.marketingdoctor.tv/2008/07/24/brand-advisory.aspx http://blog.marketingdoctor.tv/2008/07/24/brand-advisory.asp...