3 ms·
With the XBox, Microsoft had the biggest war chest in the space. That gave them the advantage of being more free to sell at a loss than their competitors. Thi
by bunderbunder 14y ago
With the XBox, Microsoft had the biggest war chest in the space. That gave them the advantage of being more free to sell at a loss than their competitors.
This time around, Apple has both market dominance and the bigger war chest. That's going to make it harder to pull off the same game.
- freehunter 14y agoThe difference being, Microsoft has a history of slashing prices below cost. Apple does not, and it would be difficult to predict that they would start anytime soon. Apple makes their money on status and luxury, not on volume sales. Microsoft has no problem being a commodity, whereas Apple would never utter that word.