Legitimate content aside, this article is a perfect example of modern public relations writing, of flash over substance. Each paragraph is larded with PR buzzwo

Legitimate content aside, this article is a perfect example of modern public relations writing, of flash over substance. Each paragraph is larded with PR buzzwords like "breakthrough," "cutting-edge," "groundbreaking," etc. to the degree that the topic is nearly lost in the lexical shrubbery. And it's clear the article's author doesn't understand scientific writing. Each participant is identified as having a PhD (when true), contrary to accepted academic practice. Imagine a scientific article by Albert Einstein, tagged with "PhD" -- except that in 1905, any relevance aside, Einstein didn't have one. My point is that the participants' academic degrees are irrelevant to the science. As Richard Feynman said, "Science is the organized skepticism in the reliability of expert opinion". Oh -- wait -- did I mention that Feynman had a PhD? My favorite phrase from an article that tries to raise empty PR prose to an art form: "... Lehigh is the only university in the Lehigh Valley to have this designation ..." Noted. But this is like saying, "We're tops in our ZIP code!"