Speaking as a parent of a 5yr and 9yr old (who is already asking for a smartphone because some friends in school have one), it would require a concerted effort

Speaking as a parent of a 5yr and 9yr old (who is already asking for a smartphone because some friends in school have one), it would require a concerted effort by parents, schools and media companies to achieve this. Especially the latter is unlikely to happen. The first easy step is to ban smartphones from schools, and that is happening in some places already, but the process is slow. Smartphones are a weapon of mass destruction for kids‘ attention spans. Last but not least, parents need to be more conscious about their screen usage. I find it hard myself to resist the temptation of „checking the phone“, how can we expect kids to do so…