While I don't shop at Amazon and it's a company I will not support if at all possible, are we really criticizing them for having a sale at the same time as othe

While I don't shop at Amazon and it's a company I will not support if at all possible, are we really criticizing them for having a sale at the same time as other stores? In what universe is that offensive? It's not like they're having a Pope Francis Funerary Sale, there's nothing offensive or distasteful about this.