Well obviously a study funded by the industry has zero value. They conclude what they are paid to. The industry does price segmentation now, so it’s hard to me

Well obviously a study funded by the industry has zero value. They conclude what they are paid to. The industry does price segmentation now, so it’s hard to measure the prices anyway. If you order two egg McMuffins and two coffees at the counter in my city, it’s $13. With the app… $8. Im in California a few times a year. The prices if different are very marginally so.