Yeah, it's one way to interpret things - not necessarily right or wrong. In a sense, we, ourselves, are the biggest targets of our selling efforts - for exampl

Yeah, it's one way to interpret things - not necessarily right or wrong. In a sense, we, ourselves, are the biggest targets of our selling efforts - for example, taking certain actions that are consistent with our self-image while avoiding actions that contradict it - in an effort to maintain a perception of our "self" as a consistent entity with consistent values over time.