this is where the FTC should step in and say "FOSS it" so at least consumers can have a choice and companies compete. Google could argue that it costs some nonz

this is where the FTC should step in and say "FOSS it" so at least consumers can have a choice and companies compete. Google could argue that it costs some nonzero amount (which is infinitesimal, I know), therefore they can't offer it perpetuity, but they could be required to unlock it so a 3rd party can compete and offer you the same service or let FOSS users control it.