TL;DR there's no science to back up one being better than the other. Other attributes of a typeface can have an effect for certain mediums (example, large x-hei

TL;DR there's no science to back up one being better than the other. Other attributes of a typeface can have an effect for certain mediums (example, large x-height making type readable on screens). Choose typefaces to match the tone of your content. See also: http://opinionator.blogs.nytimes.com/2012/08/08/hear-all-ye-people-hearken-o-earth/ http://opinionator.blogs.nytimes.com/2012/08/08/hear-all-ye-...