3 ms·

You are right, I don't believe that. I was exaggerating, and mostly thinking about how impossible it is to make a serif typeface that works on low dpi displays

You are right, I don't believe that. I was exaggerating, and mostly thinking about how impossible it is to make a serif typeface that works on low dpi displays. TNR is the only serif face that is well hinted in my opinion. There are much better options with sans typefaces, which often look nice on low dpi displays. My point was mainly that we are currently choosing among sans and TNR, rather than among all typefaces.

colmvp 14y ago
That's true but I've always thought of it because serif generally feels warm and historic, while sans-serif can often feel modern and emotionally detached. For quite a number of European and American fashion sites, most use sans-serif because they want to appear bold, but emotionally subdued from the user, letting the photos of the products and models do more of the talking.