3 ms·
It's pure marketing. There's no objective, measurable difference.
by sbierwagen 14y ago
It's pure marketing. There's no objective, measurable difference.
- LoganCale 14y agoYes there is. Certain typefaces are objectively easier to read than others, and some work better for certain content than others. Some are best for body text, some are best for headlines, etc. Some are optimized for low resolution screens, some for print (and as such work well on high resolution screens).
- delackner 14y agoA great recent example that appeared on HN was the typeface designed for road signs, which the designers then put through Germany(?)'s test suite for legibility at distance in various road conditions and determined the new font was objectively legible at greater distance than all previous standard road-sign fonts with which it was compared. [By request, I found the original article: http://ilovetypography.com/2012/04/19/the-design-of-a-signage-typeface/ http://ilovetypography.com/2012/04/19/the-design-of-a-signag... ]
- chj 14y agoI remember reading a post several days ago, mentioning that particular font face could help a paper score higher.
- tathagata 14y agoThis is from very long back. In school, I once passed an exam on grace marks given because of my graceful handwriting (this was writing in the 'Devanagari' script, which even naturally allows for more calligraphy than the Roman script).