It's neat. It's basically a different take on forums or twitter. Where your twitter page is a jumble of comments about N different conversations, Branch separat

It's neat. It's basically a different take on forums or twitter. Where your twitter page is a jumble of comments about N different conversations, Branch separates them into threads. It's a new way and it'll get a lot of attention, but it's really just a way to communicate and there are lots of them. If Branch succeeds, it'll do so in the adoption of its style into other communications media, including existing forums or twitter.