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I'm not sure what your critique is. He's not a politician or TV host getting paid by the bad Apple to write/say nice lies about them... He writes about Apple, a
by pooriaazimi 14y ago
I'm not sure what your critique is. He's not a politician or TV host getting paid by the bad Apple to write/say nice lies about them... He writes about Apple, and people visit his website to read what he writes. It's that simple.
If you disagree with any of his points, please post them in this topic. But don't go dismissing it just because it's from arch-apparatchik Gruber.
- cageface 14y agoAs he himself has written on his blog, in exchange for this kind of PR he gets invited to private meetings inside Apple.
- arrrg 14y agoDoes he? What are you referring to? The Mountain Lion presentation? Apple invited loads of journalists to that, they just also included Gruber there.
- cageface 14y agohttp://daringfireball.net/2012/02/mountain_lion http://daringfireball.net/2012/02/mountain_lion And instead of a room full of writers, journalists, and analysts, it was just me, Schiller, and two others from Apple — Brian Croll from product marketing and Bill Evans from PR.
- arrrg 14y agoSure. And? What’s your point? Apple met separately with loads of journalists. I don’t see anything special about how they treated Gruber.
- cageface 14y agoYeah you're right. An exclusive, face-to-face meeting with the senior vice president of marketing is nothing special. I'm sure things like that don't influence his writing about Apple at all.
- pazimzadeh 14y agoThat meeting happened in 2012. Gruber's been writing Daring Fireball since 2002. http://daringfireball.net/archive/ http://daringfireball.net/archive/
- cageface 14y agoI've been reading him on and off the whole time. Once upon a time he was actually worth reading but I don't even bother now because I can practically write his tech-Pravda pieces in my head.
- drchiu 14y agoI agree. Also, I wonder how many more rMBP are sold as a result of people reading this? (assuming the would-be buyer is sitting on the face between a regular non-retina vs retina macbook) The thing reads like a praise-review hidden beneath a veneer of typography fetish.
- rglullis 14y agoHow many of these journalists are known to be critics of Apple, or write about them in a more direct, non-ass-sucking way?
- pooriaazimi 14y agoThey invited correspondents from The New York Times. Don't tell me the iEconomy articles wasn't the biggest blow to Apple this year (after the ruling that they had to say Samsung wasn't cool enough to copy them, of course!).
- bobbles 14y ago..and from the very same article: "It’s Phil Schiller, spending an entire week on the East Coast, repeating this presentation over and over to a series of audiences of one." He wasn't the only one getting the special treatment, they were communicating to tech journalists.