I think the summary of the video captures this essence really nicely. > If your idea has been tried before, do your research and understand why it didn’t work.

I think the summary of the video captures this essence really nicely. > If your idea has been tried before, do your research and understand why it didn’t work. Assume the founders who tried before were very smart, very determined people; what’s different now? If you can't answer that question, don't try again.