There are plenty of fairly mundane applications for this sort of thing in the military. Every base has a photography and graphic design team that makes posters,

There are plenty of fairly mundane applications for this sort of thing in the military. Every base has a photography and graphic design team that makes posters, signs, PR materials, pamphlets, illustrations for manuals, you name it. Imagine a poster in the break room of a soldier in desert gear drinking from his/her canteen with a tagline of "Stay Alive - Hydrate!" and you're on the right track.