High end discretionary consumer looking for Made in the US makes me think of something like Rogue Fitness or Room&Board. A normally Made in China/Vietnam brand

High end discretionary consumer looking for Made in the US makes me think of something like Rogue Fitness or Room&Board. A normally Made in China/Vietnam brand specifically pointing out that they found some small third-party manufacturer that will provide the same quality you're getting from Asia (the implicit assumption is that this means low quality) is kind of priming people to not buy it.