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That's not an A/B test, it's a choice. A/B means, each one is displayed to different customers as the only option to then see who wanted what. In this case, a
by Haeuserschlucht 1y ago
That's not an A/B test, it's a choice. A/B means, each one is displayed to different customers as the only option to then see who wanted what.
In this case, a choice is more insightful than A/B.
What I find more interesting is that people give a shit about shower heads.
- bqmjjx0kac 1y agoI think it is an A/B test, as you described, based on this part: > We created a secret landing page. The product and design were identical. The only difference? One was labeled “Made in Asia” and priced at $129. The other, “Made in the USA,” at $239. It's odd that they changed the text AND nearly doubled the price. They seem to attribute the conversion rate dropping to the text change, though.
- bangaladore 1y agoThe post is unclear on this. I'm not sure where the "secret landing page" came into play here. They even show a screenshot with both options visible. And they also say: "The visitors were given the choice to either buy the Made in USA or the Made in Asia version." A/B would be randomly showing either ONLY the USA with higher price to some people and ONLY the cheaper Asian one to others. However, even that isn't apples to apples as the price is obviously different.
- bqmjjx0kac 1y agoI'm assuming they mean "in aggregate, visitors were shown both options" rather than "each visitor was shown both options".
- bangaladore 1y agoThey might mean it, but between the very clear language in the sentence and the screenshot they provided, I doubt it. Seems more likely they don't understand A/B.
- bqmjjx0kac 1y agoAh, you're totally right. The screenshot has radio buttons for selecting one of the two shower heads.
- EA-3167 1y agoOne of the first lessons people learn in many fields and walks of life: People's declared preferences are often radically opposed to their revealed preferences.
- deleted 1y ago[deleted]
- no_wizard 1y agoIs there a way to successfully and repeatedly screen for this?
- tmpz22 1y agoOmniscience?
- drewcoo 1y agoAside: why is all the science against omniscience?
- masfuerte 1y agoJudge people on what they do not what they say. Or did you mean something else?
- no_wizard 1y agoI meant from a business and market research perspective
- yodon 1y ago> from a market research perspective The generally accepted answer is that the only way to know for sure that people will buy something is to get them to pay you money or get them to commit to pay you money. This falls broadly under the concept of the "lean startup" where you focus first on proving you can sell what you intend to build, and only build it after you have cash commitments from customers to buy what you intend to build. The logic behind lean startup is that it's far more likely your startup will fail because no one will pay (or pay enough) for what you want to build than it is likely to fail because you can't actually build the thing you want to build. The later case is of course possible, but in practice far more startups fail because of lack of sales than from lack of technology.
- altairprime 1y agoAsk people with long hair how they feel about showerheads. It reveals a subgroup of users who tend to be more attentive out of self-interest.
- loco5niner 1y agoI've been amazed recently by 2 shower heads. My grandmas shower has VERY low water output from the lower spigot, but flowing through the showerhead you would never know it. They replaced a showerhead at the gym recently and the flow/coverage is amazing. I want one like that in my next house, or maybe this one lol.
- happytoexplain 1y agoIt consistently amazes me how much other people seem to not give a shit about appliances/tools. Everything seems to be low-lifespan garbage or have a fatal flaw or be over-featured and inconvenient to use or have inexplicable design. It seems like even the businesses who are actually trying still have issues - like all generational knowledge is gone.