Why does this article talk about generic "influential people" influencing "the algorithm"? Didn't Musk force Twitter engineers on a Sunday night to artificially

Why does this article talk about generic "influential people" influencing "the algorithm"? Didn't Musk force Twitter engineers on a Sunday night to artificially boost him after he got less views than the president? What's the evidence that this is some kind of a general issue, and not just the owner being petty.