7 ms·

I don't want to be pedantic, but 25% fewer conversions is not "almost the same", it's quite the loss. You need to increase your funnel 33% somewhere down the li

I don't want to be pedantic, but 25% fewer conversions is not "almost the same", it's quite the loss. You need to increase your funnel 33% somewhere down the line to make up for it (which I'm sure they did - I'm just making the point that X% -> X-d% is significant if X and d are small).

dmytton 14y ago
Depends if you're maximising for revenue or signups. The number of signups decreased but the revenue increased significantly, making up for the loss in signups. Of course if you can increase signups now with the new pricing then that would also show revenue increase.