Thanks for the recommendation! I've ordered it. After reading the IEEE article I linked above, I got the book the article was based on ("IBM: The Rise and Fall

Thanks for the recommendation! I've ordered it. After reading the IEEE article I linked above, I got the book the article was based on ("IBM: The Rise and Fall and Reinvention of a Global Icon"). While it's a thorough recounting of IBM's storied history, it wasn't what I was looking for. The author specifically says his focus was not the technical details as he felt too much had been written from that perspective. Instead that book was a more traditional historian's analysis which I found kind of dry.