I understand people's outrage at this invasion of privacy - but honestly why do people think that anything they have ever done online hasn't already been tracke

I understand people's outrage at this invasion of privacy - but honestly why do people think that anything they have ever done online hasn't already been tracked and recorded (not being paranoid or anything - just being realistic). There is a lot of value in figuring out who someone is, what they like and don't like and what they are likely to buy (ad networks/trackers etc.). Hence you MUST assume that everything you have done, and ever will do, is, for all intents and purposes, PUBLIC FOREVERMORE. Not "whisper public" but shared across YouTube public with 100 MILLION PEOPLE. Once you assume that situation you attempt to mitigate possible pitfalls and these things don't bother you so much (they still will - but the sting isn't nearly as strong). And no - the web isn't going in the opposite direction - privacy is dead - long live privacy! You can try and shame or regulate it away - but seeing the web as it is today and where it's going - there is no turning back.