I have doubts about the methodology so I think there's still uncertainty, but one study shows ~50% of users would be willing to pay something: http://papers.ssr

I have doubts about the methodology so I think there's still uncertainty, but one study shows ~50% of users would be willing to pay something: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2050916 http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2050916 Another one had a small sample, but found 30% are willing to pay: http://www.mediabistro.com/fishbowlny/30-of-people-surveyed-say-they-would-pay-for-facebook_b11118 http://www.mediabistro.com/fishbowlny/30-of-people-surveyed-... I haven't found any more significant, peer-reviewed studies, so I would just say that it's my nonfactual opinion that a nontrivial percent of people would pay a premium for access to Facebook in the same way people used to pay a premium for access to AOL over a dump pipe/no value add ISP (and to many people, Facebook is the Internet). Completely agree that what users say and what they do is very different. The whole point of my post is that until you actually start charging money, you have no idea whether people will pay for your product, no matter what they say.