3 ms·
While I agree with the root of the issue, I think conflating contempt for their customers in general with contempt for a market segment is a mistake. As an oppo
by thunderfork 1y ago
While I agree with the root of the issue, I think conflating contempt for their customers in general with contempt for a market segment is a mistake. As an opposing example, see how chik-fil-a alienates some secular customer segments and still serves the needs of their target markets.
Similarly, we all understand the concept of "firing a customer" who isn't worth dealing with for one reason or another.
Sometimes, individual customers or vocal segments really do epouse views which are incompatible with the company's ethical mores. It's easy to imagine "firing" a customer who abuses support professionals with racial slurs, as an extreme example.
If a business doesn't want to serve a particular market segment, that's a different situation from generalized customer contempt.