Non-profits often aren't looking to avoid making as much money as possible, but that's not actually written into their mandate. What's written into their mandat

Non-profits often aren't looking to avoid making as much money as possible, but that's not actually written into their mandate. What's written into their mandate is that they can't pay out money beyond expenses as profits to owners. They can still have a surplus after cost, they can still re-invest that surplus (often in the form of c-suite salaries "to attract the best and brightest talent at that level"), they just can't pay it out in profits to owners. There's also the fact that non-profits are often rather strapped overall and when they see a dark pattern they're motivated by fear of failure to exploit it.