2 ms·

Who does Facebook sell data to?

• lcnPylGDnU4H9OF 2y ago
  "Harvested and processed to add cohort tags to include in advertisement real-time bidding contests so advertisers can know how much to bid", while more precise, isn't as punchy as "harvested and sold".
  • Aloisius 2y ago
    So it's not literally sold? I've been confused about this for a while. Given data is what allows them a unique advantage for their advertising product, it seemed odd that Facebook would sell that data to others. But to hear people talk, a company could literally buy personal information from Facebook.
    • lcnPylGDnU4H9OF 2y ago
      Yeah, that makes sense. Facebook wants the data so they can provide more accurate advertising "cohorts". The accuracy is the value that other people see, hence "selling" the data even though they're really selling an ad view.
      • deleted 2y ago
        [deleted]
  • milesrout 2y ago
    So not sold. Also not your data. It is Facebook's data. It belongs to Facebook. You don't own it just because it happens to be about you. Does someone own the Wikipedia page about them?! No, Wikipedia does.