I think we’re seeing the effects of Microsoft’s treatment of their users. Windows 11 has been out for years now and we’re a few months away from Windows 10 bein

I think we’re seeing the effects of Microsoft’s treatment of their users. Windows 11 has been out for years now and we’re a few months away from Windows 10 being unsupported, but 10 is still the most popular version of Windows. I expect that hundreds of millions of users will choose to run 10 unsupported rather than upgrade to 11. Since 11 came out, desktop Linux market share has increased from 1.5% to 4% and Mac OS has seen significant gains as well. I think the more relevant factor is that Microsoft simply doesn’t care. We reached “peak desktop” in the mid-2010s and now Microsoft is simply following the MBA playbook of what to do when you have a widely used product in a market that’s stopped growing (spend the bare minimum on maintenance, redirect revenue to developing products in markets that are growing like cloud and AI services, use your market position to push existing Windows customers to use your new products in growth markets).