> these behaviours give a competitive advantage That's not inherently the case. Scummy dark patterns like these might show short-term advantages in numbers, bu

> these behaviours give a competitive advantage That's not inherently the case. Scummy dark patterns like these might show short-term advantages in numbers, but doing that burns user trust. It's a pretty stark difference between classes of companies. Consider how people feel about Comcast and Facebook, versus how people feel about Stripe and Vanguard. (Random examples of companies with wildly different reputations.)