I think that the kind of customers who think "Oh, you know what, I want to run my business on a platform put out by a company with no clear way of keeping the l

I think that the kind of customers who think "Oh, you know what, I want to run my business on a platform put out by a company with no clear way of keeping the lights on" are absolutely not the customers which you want to get. They're disproportionately going to be people who aspire to make money on the Internet rather than people who actually run businesses. People who actually run businesses are much better prospects: they have money and are willing to spend as much of it as you'd care to take if you can generate positive ROI. They'll be much more positively inclined to upsells like e.g. improved photography for their goods because they know that will directly make them money, whereas someone who a) has no orders and b) has no goods won't understand why on earth they'd pay for a professional photographer. These very desirable business customers will run screaming from the impending trainwreck of a company which is proposing a) tie your business at the hip to ours and b) we could fold at any stiff breeze.