4 ms·
If you are targeting non-technical people, I wonder what improvement the change from "∞ users" to "unlimited users" would be.
by gav 14y ago
If you are targeting non-technical people, I wonder what improvement the change from "∞ users" to "unlimited users" would be.
- patio11 14y agoNon-technical is not a synonym for uneducated. Many of my non-technical customers have masters degrees, and substantially all passed high school math. The typical non-technical decisionmaker trying to buy server-monitoring software has a title like Purchasing Director or Team Lead and a four-year degree or better. (I'd also tend to avoid that A/B test because the pricing grid looks very clear in context.) There's a semi-related issue where talking in a particular way can make you seem like The Other to someone, and you don't want to do that, but I doubt the person with purchasing authority is so scared of math that this qualifies. (I might avoid putting a D&D joke on that page, where I would totally do that when talking directly to a geeky audience, if that fits the company culture.)
- gav 14y agoThat wasn't a dig at non-technical people, more so that I've always (and seen results) from being a clear as possible. It took me a couple of seconds between reading "infinity" and realizing what you meant.