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I've been in the room when the decision was made to app-ify things. The revenue stream is 100% of the point.
by myself248 1y ago
I've been in the room when the decision was made to app-ify things. The revenue stream is 100% of the point.
- tgsovlerkhgsel 1y agoThe data revenue stream or the subscription revenue stream? How much revenue can you get from knowing when someone was doing their laundry?
- myself248 1y agoBoth, plus the captive advertising revenue stream. If you can push ads during the laundry app, or do tie-ins where a given detergent enables some bullshit feature...
- myself248 1y agoReplying to myself here. I just found myself shopping for a washer and dryer, and indeed, ran across one that takes manufacturer-branded detergent cartridges and offers to order more, right in the app, when they run low. It can use third-party detergent by manually adding it at the start of the cycle, but adding some _during_ the cycle (which ultimately uses less) is only supported if using their cartridge. I wish I was making this up.