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You can't view the market that simply. Until recently Apple had no presence in the low end of the market which meant that a large proportion of the market that
by Tyrannosaurs 14y ago
You can't view the market that simply.
Until recently Apple had no presence in the low end of the market which meant that a large proportion of the market that Samsung and other Android handset manufacturers had was in the budget sector. That part of the market is always less profitable on a per unit basis and more reliant on volume.
It is also arguably more competitive than the high end. Few Android handset manufacturers other than Samsung are making models that compare favourably with the iPhone, however down the bottom end there are loads of players (many fighting for their lives) cutting further into margins at those price points.
Interestingly Samsung, arguably the only Android manufacturer that does compete successfully at the top end is massively profitable itself.
But if Samsung and other choose to scrap it out in a low margin market, you can't really blame Apple when that strategy fails to realise the same profits and you can't really use it as any sort of justification.