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Similar to CA's requirement for online cancellations if a subscription is purchased online, there should be a rule that requires the same amount of steps to can
by ProfessorLayton 1y ago
Similar to CA's requirement for online cancellations if a subscription is purchased online, there should be a rule that requires the same amount of steps to cancel as it takes to subscribe.
Yes it could still be gamed, but anyone who's worked on user funnels knows that every added step reduces conversion, so it would be self-balancing.
- oyashirochama 1y agoGod I wish OnStar held that standard.
- m463 1y ago"same amount of steps to cancel as it takes to subscribe" I wonder... what if you artificially padded the signup process with feel-good stuff? - screen: Did you know, <picture of Scarlett Johansson> Scarlett also uses this service? - screen: Since you are signing up, we are adding a Free 10% off voucher for <stuff!> - screen: Our customer Service Representative (attactive person) is always standing by! etc... - screen <n>: click [Yes] to sign up!
- 9283409232 1y agoThis is a good way to lose a sale. Like the person you are responding to said, I have done user funnel work and every step between the desire to purchase and completing the purchase is dropping users out the funnel. This is the idea behind retailers like Amazon introducing one click purchase. If someone has the impulse to buy you want to get as out of their way as possible.
- ceejayoz 1y agoSomeone’s gonna try interpreting that as actual keystrokes. “We made you enter your name and address and password and credit card details. That’s 204 steps!”
- kmeisthax 1y agoThe current head of the FTC's first act was to kill that exact rule.