Two possibilities: 1. They're consciously trying to expand their brand and topics. Maybe it's a way to grow a broader audience or move "upscale" or something a

Two possibilities: 1. They're consciously trying to expand their brand and topics. Maybe it's a way to grow a broader audience or move "upscale" or something along those lines. 2. Somebody really wanted to do this, and the organization just ran with it. Both are respectable options. I'd actually respect them more if it's option 2—building an organization to give enthusiastic people the space to do what they care about is one of the best ways to produce great, creative work. We need more places that are willing to do high quality things just because.