The perceived utility of social media seems pretty variable, not just across people, but with the same person in different circumstances. With covid, social me

The perceived utility of social media seems pretty variable, not just across people, but with the same person in different circumstances. With covid, social media might scare people out who were regular users previously, and yet for other occasional or reluctant users it's suddenly seen as the only option for human contact and they use it constantly. After lock-downs are over, people flip to the polar opposite of their previous preference. With recessions, social media might be the only affordable entertainment but during better times, many would rather do something else. In general I bet it's insanely hard to run good experiments for behavioural economics in volatile times, even if you're really trying to be careful about methodology.