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I read a great book on this topic: "In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters" While there are many lessons in there one theme sto
by Gustomaximus 14y ago
I read a great book on this topic: "In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters"
While there are many lessons in there one theme stood out for me. Companies grow by listening to their users and providing what they want. They then fail when managers start to believe the products success is due their brilliance so stop listening and start telling the customers what they want.
- PakG1 14y agoThat goes against all the popular rhetoric that's been about these days ala Steve Jobs. I think listening to customers is fine when you're trying to provide a better version of something that already exists. I don't think it works when you're trying to create something that doesn't exist yet.
- Gustomaximus 14y agoI was waiting for this comment. And I think this is one of the, there is always an exception to the rule. And why many people regard Jobs as a genius. Outside of a select circle of visionaries, and for the vast majority, a company will perform better by listening to users rather than dictating to them.