3 ms·
> research done by Barry Schwartz and later by Sheena iyengar Per the article, Sheena Iyengar did the study on 2000 and then ”This study became a central examp
by yumraj 2y ago
> research done by Barry Schwartz and later by Sheena iyengar
Per the article, Sheena Iyengar did the study on 2000 and then ”This study became a central example in Barry Schwartz's 2004 book, The Paradox of Choice.”
On a related note, this is one of the main reasons we like Costco. Fewer SKUs means less cognitive load and easier shopping.
- lttlrck 2y agoThinking about it, my local Costco has a huge coffee selection... one side of a whole isle. Only coffee gets that treatment!