For me, it is how much faster I find the results I want than I was with Google. The results are enough better that, at the rate I value my time, I'm more than m

For me, it is how much faster I find the results I want than I was with Google. The results are enough better that, at the rate I value my time, I'm more than making up the subscription cost every month. And then the gravy on top is that I fundamentally think that direct payment is a "better" (both from a consumer perspective and from a societal perspective) model than an ad-supported model, so I'm also supporting a company that aligns with that larger philosophical viewpoint.