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I think a large part of the strong finish is a feedback loop. As it gets closer to achieving the goal, the belief that this concept could take off strengthens,

I think a large part of the strong finish is a feedback loop. As it gets closer to achieving the goal, the belief that this concept could take off strengthens, which leads to more signups. That and the press blitz, of course.

sdqali 14y ago
And celebrity users endorsing it would have helped as well. For example - Robert Scoble, Stephen Fry (https://twitter.com/stephenfry/status/234695539357257728 https://twitter.com/stephenfry/status/234695539357257728) etc.