Poor choice of example since "don't be evil" was just nerd marketing. Google opened negotiations to purchase DoubleClick, infamous for slimy online advertisin

Poor choice of example since "don't be evil" was just nerd marketing. Google opened negotiations to purchase DoubleClick, infamous for slimy online advertising techniques, as far back as 2007 and absorbed DoubleClick in 2008. Enshittification and advertising dominance was always their endgame; we're seeing them lose anti-trust trials just now because of it. It probably caused some unease among Google employees but not enough for any of them to walk away from their annual double digit stock price growth.