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As a co-founder at a company, I get more outbound sales spam than you can imagine. I just checked my spam folder and I get at least 30-50 "personal" sales outre
by ageitgey 1y ago
As a co-founder at a company, I get more outbound sales spam than you can imagine. I just checked my spam folder and I get at least 30-50 "personal" sales outreaches a day.
So many of them are obvious AI to anyone who has used LLMs. The emails are always like "Hi, I really like how <general fact about company mission> and how you used to <old job on LinkedIn>. We can 10x your business..."
Another fun one is they say they care so much about our business that they recorded a personalized video of them exploring our website. But the video is a person gesturing at their computer screen that only shows a Cloudflare bot blocking page because their AI video generator got blocked by our site as a bot.
It's so lame. It feels incredibly off-putting and dishonest that I am having my time wasted by a machine pretending to be a real person spending their time on me.
The problem is that this automation leads to the death of the entire sales channel. If 99% of "personal" emails I get are computer generated and the volume of emails keeps increasing because it's now so easy to send them, I'm going to stop reading any emails. I feel burned.
This is the problem with AI sales. It can automate the current average sales process. This in turn makes the average sales process really easy, so it gets saturated by everyone and then it no longer works for anyone.
If anything, you should do the opposite of whatever the AI sales people are currently doing. That's the way to make a mark.