Ultimate is a fair term as with most branding terms. Unlimited is a lie, ultimate separate offerings between basic and standard. You can't say you get 10 appl

Ultimate is a fair term as with most branding terms. Unlimited is a lie, ultimate separate offerings between basic and standard. You can't say you get 10 apples for a dollar and only give 9. You can say best, ultimate Apples because they are not quantifiable.