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Doesn't Google already penalise websites for poor performance though? Why not just intensify that penalty, rather than develop and promote a new framework inten
by MaxBarraclough 1y ago
Doesn't Google already penalise websites for poor performance though? Why not just intensify that penalty, rather than develop and promote a new framework intended to forcibly prohibit bloat?
- jeffbee 1y agoSure but people won't always respond to incentives. It's like asking why AA exists when the cops will already throw you in jail for being drunk in public. Google will rank results partially based on page performance and behavior. It is possible to improve your ranking by improving page experience. AMP is the complement: a tech stack that makes it impossible to not do those things.
- xp84 1y agoWhen nearly every site has horrible performance IDK if it would make a difference to intensify those penalties, as they'd apply about equally for instance to every news site, every blog, every e-commerce site, etc.
- immibis 1y agoBut that's the same with AMP. If every site doesn't have AMP, penalizing them for not having AMP changes nothing. In both cases it's an unstable equilibrium. The first site to be fast will get all the clicks. Or the first site to use AMP.
- dbbk 1y agoThat was the replacement mechanism after AMP, yes